I don't know how much butter costs or how that relates to the cost of other oily confections for spreading on bread, but there is clearly a market for fakes, that is to say oily confections disguised as butter.
I forget why we have this one, with BH using Sainsbury's just presently, but we were struck by the packaging.
A buttery spread in a mainly yellow container, decorated with buttercups. All very bright and cheerful.
The top ingredients, presumably in descending order of the weight of their contribution, are water, palm seed oil and rape seed oil. Reconstituted butter milk (whatever that might be) clocks in at 3.5%, just before the flavourings, additives and so on.
The amount of effort that gets put into making stuff look good on shelf and table! Never mind the economy with the truth.
PS 1: I did not get as far as looking inside. I always use butter.
PS 2: I did not see any soothing message about orang-utans not being disturbed during the palm oil part of operations.
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